Wednesday, August 22, 2012

Marketing Solutions for Fiber Optic Cable Technology Manufacturers


Virtual Strategy Magazine recently did a feature article on True North Technology, Inc., one of Canada’s leading data communications technology marketing and sales experts. According to the article, the company announced that they would now be offering marketing solutions for fiber optic cable technology manufacturers around the world. These new services are designed to improve the market capitalization of a client’s products and help clients to develop the best-practice marketing techniques that will allow them to achieve industry success in the long-term.
This new service being offered by True North Technology Inc is timely due to the fact that manufacturing organizations across North America are currently looking for methods through which to consolidate the amount of capital they spend on their marketing and sales areas. There is a constant requirement to improve in-house efficiency and reduce overall costs since they are competing in an increasingly globalized market. By working with experienced marketing specialists, fiber optic cable technology manufacturers can reduce their marketing campaign spending and still improve their overall lead generation methodologies for greater campaign success.
True North Technology commits work directly with their clients across the fiber optic cable technology-manufacturing field in developing marketing strategies by providing the latest insight and market intelligence from within the field. The company will also work with their partners in developing cohesive strategies for specialist industry events such as trade shows and conferences. These strategies will help clients to connect with counterparts in the field and introduce their products and services to newer and more lucrative markets.
True North Technology will also provide a sales development plan for their clients for each of the products within their in-house catalogues. This means that the experts at True North Technology will help them to position their products ideally within the marketplace in order to improve sales numbers and meet specific sales targets in the long-term.
It is this type of specialist service that has helped True North Technology to become one of the leading marketing partners to manufacturers across North America during their twenty years in the field.

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