Virtual
Strategy Magazine recently did a feature article on True North
Technology, Inc., one of Canada’s leading data communications technology
marketing and sales experts. According to the article, the company announced that they would now be offering
marketing solutions for fiber optic cable technology manufacturers
around the world. These new services are designed to improve the market
capitalization of a client’s products and help clients to develop the
best-practice marketing techniques that will allow them to achieve industry
success in the long-term.
This new service being offered by True North Technology Inc is timely
due to the fact that manufacturing organizations across North America are
currently looking for methods through which to consolidate the amount of
capital they spend on their marketing and sales areas. There is a constant
requirement to improve in-house efficiency and reduce overall costs since they
are competing in an increasingly globalized market. By working with experienced
marketing specialists, fiber optic cable
technology manufacturers can reduce their marketing campaign spending and still improve their overall lead
generation methodologies for greater campaign success.
True North Technology commits work directly with their clients across
the fiber optic cable technology-manufacturing field in developing marketing
strategies by providing the latest insight and market intelligence from within
the field. The company will also work with their partners in developing
cohesive strategies for specialist industry events such as trade shows and conferences.
These strategies will help clients to connect with counterparts in the field
and introduce their products and services to newer and more lucrative markets.
True North Technology will also provide a sales development plan for
their clients for each of the products within their in-house catalogues. This
means that the experts at True North Technology will help them to position
their products ideally within the marketplace in order to improve sales numbers
and meet specific sales targets in the long-term.
It is this type of specialist service that has helped True North
Technology to become one of the leading marketing partners to manufacturers
across North America during their twenty years in the field.
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